Aramex has announced major upgrades to its consumer smartphone Aramex App. The company said that the upgrade included advanced geo-tracking capabilities throughout the shipment’s journey, supported by real-time map views and driver movements in the last-mile delivery. Customers can schedule shipment delivery and pick-up dates, times and locations, enable in-app notifications, and access a streamlined secure pay tool with payment breakdown including delivery and customs charges, via the Aramex App. The app is available for consumers in all markets that Aramex operates in, for both IOS and Android users.
The upgraded version of the app complements the Aramex’s WhatsApp for Business chatbot, which was launched in October 2018, and is the region’s first artificial intelligence-powered bot according to Aramex. The chatbot enables customers to track and trace shipments, receive shipment notifications, schedule deliveries, share their location and find the nearest Aramex pick-up or drop-off facility.
Commenting on the App upgrade, Aramex’s Chief Digital Officer, Mohammed Sleeq, said: “The new App comes as part of our newly enhanced digital touchpoints and represents our commitment to adopt a cross-channel engagement strategy, with the aim to engage with customers in real-time through their preferred digital channels.” He added: “This is another step in Aramex’s digital transformation journey, which focuses on strengthening our last-mile capabilities, whilst maintaining an asset light structure in response to growing customer expectations within the e-commerce industry.”
In 2019, Aramex invested in several digital technologies with a strategic focus on enhancing customer experience, last-mile transformation and modernising its core technology infrastructure. The company said that it leveraged machine learning and artificial intelligence capabilities in order to digitise the customer experience and solve some of the industry challenges. As part of its strategy, Aramex also previously introduced crowd-based delivery platform “Aramex Fleet” and last-mile delivery solution “Aramex Spot”.
Source: Aramex
