Yellow has announced it is expanding its industry-centric sales verticals with the creation of a new Oil, Gas and Energy vertical. Melissa Pfitzer has also be announced to have joined the sales team as Vice President – Strategic Accounts to lead new business growth. In addition, the company has reorganised key verticals to align with sales strategy and customer service.
In addition to the new Oil, Gas and Energy vertical, the Manufacturing, Automotive and Aerospace vertical will now include Aerospace, with an expanded focus on customers in the aerospace industry. Yellow’s sales strategy also includes Retail, Consumer Goods and Ecommerce; Government and Defense; and Healthcare and Life Sciences and 3PL verticals, according to the company.
“Since we launched our verticals in February of 2020, we’ve seen significant growth among both new and existing customers,” said Yellow Chief Commercial Officer, Jason Bergman. “As a result, we’re adding more resources and responding to learnings over the past year to fine-tune our sales strategy. Yellow offers perfectly aligned solutions for the needs of oil, gas and energy customers – particularly real-time tracking, reliable one- two- and three-day service to connect key markets and ship coast-to-coast, expedited and guaranteed services and knowledge in that industry.”
Pfitzer joined Yellow with expertise in the oil and gas industry and more than 20 years of transportation and sales experience. “I couldn’t be more excited to join the Yellow team and lead growth and development of this brand-new vertical,” said Pfitzer. “With Yellow’s capabilities such as next-day service to and from Texas and Oklahoma, an expansive network that includes rig sites, guaranteed and expedited services and an outstanding lower claims ratio – our freight solutions are unmatched when it comes to the unique and specific needs of oil, gas and energy companies.”
Source: Yellow Corporation
