The additional three-year contract builds on six years of collaboration between the companies, which has seen Wincanton support Loaf’s omnichannel growth across the UK while managing customer services for its e-commerce channels.
As part of the extended contract, Wincanton will fulfil orders across the UK and make around 50,000 deliveries each year. Wincanton will continue to provide supply chain services to Loaf including warehouse services, order fulfilment and carrier management, as well as premium home delivery. This involves handling key products for the brand including sofas, armchairs, mattresses, and tables, with technicians who assemble and position the delivery in the customer’s home.
Loaf will benefit from Wincanton’s investment in a dedicated state-of-the-art 120,000 sq ft e-commerce distribution centre in Harlow, Essex.
As part of the Group’s wider commitment to reach net-zero emissions by 2040, this home delivery service is carbon-neutral and enabled through a combination of enhanced vehicle technology, electrification, and carbon offsetting.