Maersk has announced that Visible SCM and its subsidiary brands will be rebranded to Maersk E-Commerce Logistics effective March 18, 2022.
In August 2021, Maersk announced the acquisition of Visible Supply Chain Management (Visible SCM) – a logistics company focused on parcel delivery and B2C Fulfillment services in the United States.
Since then, Maersk has brought Visible’s B2C expertise together with Maersk’s products and services with the ambition of providing more connected logistics solutions for customers. The next and final step of this integration process is now taking place with the formal rebranding of Visible SCM’s products and services to Maersk.
Visible SCM branding, including its subsidiary brands PC Synergy and TriCon, will officially retire March 18th and the nine nine fulfilment centres and various corporate offices across the region will physically rebrand their facilities to Maersk.
Narin Phol, Regional Managing Director of Maersk North America, commented: “The team at Visible is vital to realizing Maersk’s vision for simplified and connected supply chains. Visible’s integration into Maersk represents yet another level of opportunity for customers to optimize their supply chains for competitive advantage on a global scale.”
The now integrated products and services under Maersk’s E-Commerce Logistics (ECL) portfolio will help customers maintain the fast-changing consumer buying patterns by offering E-Delivery and E-Fulfilment products that will provide end-to-end transparency and competitive access to a global network.
There are many benefits operating under one brand for E-Commerce Logistics products and services in North America.
“With the complete integration and development of Maersk ECL, we will extend our integrated logistics offering deeper into our customers’ supply chains under one brand which ultimately helps our customers associate Maersk with an end-to-end logistics experience from factory to sofa”, added Charles van der Steene, Head of Sales & Marketing for North America.
Starting March 18th, customers searching for products and services on the Visible SCM and TriCon websites will be redirected to the new Maersk.com ECL webpage.
Source: Maersk
