J.B. Hunt Transport has announced the launch of CLEAN Transport, a new program to help customers acquire carbon offset credits equivalent to the emissions created by their shipments. The company said that the program will help customers offset carbon emissions based on lane-specific activities each quarter.
Working with third-party organisations, J.B. Hunt will provide program participants with data showing the number of carbon offsets needed to achieve a carbon-neutral shipment and obtain carbon credits supporting the project selected by the customer. Carbon offset projects include reforestation, forest management, regenerative agriculture, and clean power generation. The projects available are verified and registered with recognized organisations such as the American Carbon Registry, Verra, Gold Standard and Climate Action Reserve to confirm that the emission reduction or removal was successful, and the intended environmental benefits were executed.
CLEAN Transport is currently available for J.B. Hunt’s Intermodal customers and will expand to additional service areas as part of the program’s growth. Customers can select which lanes are part of the program, or J.B. Hunt can provide recommendations based on a carbon footprint evaluation of lane activity.
Craig Harper, chief sustainability officer and executive vice president at J.B. Hunt, commented: “Many of our customers are working towards short- and long-term sustainability goals and CLEAN Transport will serve as an extension of the efforts they’re already taking to reduce the carbon footprint of their supply chain.”
J.B. Hunt said it avoided an estimated 4.3m empty miles in 2020 by using its technology platform J.B. Hunt 360° to secure backhaul freight.
Source: J.B. Hunt
