J.B. Hunt Transport Services and KeepTruckin have announced that the freight-matching platform within J.B. Hunt 360 will integrate with KeepTruckin’s Smart Load Board. The integration aims to provide greater visibility into capacity and offer carriers freight opportunities that better align with their operations.
“By integrating our two platforms, we can gain a more transparent view of the marketplace and better match capacity demand with available trucks,” said Shelley Simpson, Chief Commercial Officer and Executive Vice President of People and Human Resources at J.B. Hunt.
Through the integration, freight available in J.B. Hunt 360 will be accessible through KeepTruckin’s Smart Load Board, the latest addition to KeepTruckin’s fleet management platform. Approved carriers will be able to book loads and make offers on available freight using the Smart Load Board’s web or mobile platform, connecting trucks with available freight. Carriers can also opt-in to provide their location data for the duration of the load, giving shippers the ability to track and trace the status of their shipments in real-time using J.B. Hunt 360.
KeepTruckin launched the Smart Load Board in October 2020. This freight marketplace aggregates thousands of loads from brokers like J.B. Hunt and surfaces them directly in KeepTruckin’s web and mobile platforms for carriers to book. Brokers can connect with both existing and new carrier capacity via the Smart Load Board to communicate load availability to over 85,000 KeepTruckin carriers.
In 2020, more than 1.2m loads were processed through J.B. Hunt 360, and transactions executed through the marketplace for J.B. Hunt 360 exceeded $1.4bn.
Source: J.B. Hunt
