GEODIS has won a 3-year contract with Super73, a California-based designer and manufacturer of electric bikes. The new contract will support its market growth in Europe and the Middle East. GEODIS’ responsibilities will include customs brokerage, warehousing, value-added services (e.g. the attachment of seats) and European distribution to retail outlets and consumers and export shipments to the Middle East and Africa, from GEODIS facilities in Europe.
The demand for e-bikes has soared in recent years. The brand is established in the US and is gaining popularity in Europe and the Middle East. There has become a need for a logistics partner to help take advantage of Super73’s potential. By combining the group services of Contract Logistics, Freight Forwarding and Distribution & Express and integrating them on a single online platform (IRIS), GEODIS is able to provide Super73 with maximum supply chain visibility. IRIS gives GEODIS customers information on the real-time status of their shipments.
“Super73 presented us with a challenge that enabled us to show and utilize our full scope of services,” said, Mark van den Assem, Managing Director of GEODIS in the Benelux. “It demands the successful cooperation of not only GEODIS’ multiple lines of business and country operations, but also a new creative integration of warehouse management systems with other applications.”
“We understand the complexities of developing new markets, particularly the logistics of supplying new customers not just with a superior product but with an efficient and reliable supply line. For a startup like ours, scalability is the name of the game, and we found in GEODIS a devoted team of logistics professionals focusing on just that,” said, Nicolas Danan, the General Manager of Super73 Europe.
Source: GEODIS
