In response to the rapid increase in e-commerce activity, Geodis has started offering brands end-to-end logistics support, to help them offer their customers the same buying experience online as they do in-store. The company will be utilising its network of e-commerce warehouses and transportation service at locations worldwide, as well as on its new digital platform for the processing of orders in real time.
“The current crisis has benefited e-commerce, a fundamental sales channel that is experiencing profound accelerated growth, from France to China via the US. Responding to this new consumer demand requires brands to be able to orchestrate both orders and inventories, while overcoming major logistical obstacles. […] This new offering, based on the power of digital technology, is aimed at strengthening brand autonomy”, explains Marie-Christine Lombard, Chief Executive Officer of Geodis.
“Locating the available product closest to the consumer, wherever that may be, while optimising the ‘time-cost’ factor, seems like common sense, but today it’s a challenge. Most brands are still struggling to achieve profitable growth via the e-commerce channel and to provide a personalised customer experience,” explains Ashwani Nath, Vice President & Global Head of e-channel solutions of GEODIS.
Geodis aims to enable brands to restore their decision-making power to meet consumer expectations while controlling their logistical costs. “Our solution is scalable and allows us to quickly, and easily connect brands’ e-commerce protocols to our warehouse (e-fulfillment) and transportation networks,” Ashwani Nath clarifies.
The platform will provide a real-time overview of available inventory, in-store, in warehouse or in transit, worldwide. It will also provides for the management of orders no matter the sales channel, and determines the most appropriate supply source, delivery method and returns options.
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