FourKites is partnership with 3T to enhanced cost and sustainability benefits to customers


FourKites announces that its carrier data will be used to enhance 3T’s global digital transport platform.

The deal will give 3T’s shipper customers access to FourKites’ supply chain visibility data, bringing them flexibility in the way they use carriers, thereby reducing costs and improving sustainability initiatives.

“FourKites’ broad coverage of carriers in Europe allows us to give our customers a more comprehensive shipment visibility offering as part of our digital transport management software,” says Rob Hutton, Group Sales and Marketing Director at 3T. “That gives them more flexibility in the carriers they can work with, keeping both costs and carbon emissions down.”

3T is a UK-based global SaaS digital transport platform provider that provides a shipper/carrier ecosystem with functionality including transport assignment, rate management and tendering, and automatic carrier allocation. It also facilitates supply chain collaboration by enabling AI-driven dynamic planning and execution across multiple accounts, harnessing real-time data to reduce the empty running of vehicles.

“Giving 3T customers access to FourKites data will allow them to make better decisions, optimising the way they use carriers,” says Marc Boileau, Senior VP of Sales and Carrier Operations at FourKites Europe. “That has cost benefits for them, it improves their service to customers with almost no administrative work required, and it gives them the most accurate estimated times of arrival available in the market today. We are thrilled to be working together with the 3T team to better support their customer base.”

3T already gives customers multiple options to capture carrier data. However, with the addition of FourKites’ real-time supply chain data, 3T customers will now have all the data necessary to complete their operational visibility picture and ultimately help them reduce both carbon emissions and costs through improved resource utilisation.

“We see a huge efficiency opportunity for both shippers and carriers by using data to identify and reduce empty running across the industry. This will be essential to meet our collective environmental targets,” says Rob, and it’s why this partnership is so exciting for us.”

Source: Fourkites