FedEx and Salesforce form partnership to provide single e-commerce platform

FedEx reusable packaging

FedEx and Salesforce have announced a new, multi-year partnership that integrates Salesforce Commerce Cloud and Salesforce Order Management with capabilities from FedEx and ShopRunner, its e-commerce platform and subsidiary.

Commerce Cloud and Order Management allows companies to sell wherever their customers shop and to fulfil on any channel. Paired with FedEx’s supply chain insights, shipping network and ShopRunner e-commerce capabilities, a new platform will be created with the aim to provide brands and merchants with greater control over their supply chain and increase their competitiveness, whilst delivering a cost-efficient experience for customers. The first solution from FedEx and Salesforce is expected to be available to customers in the U.S. in the Spring of 2022.

According to FedEx, e-commerce growth is putting pressure on retailers to ensure great customer experiences while keeping up with growing demand. Retailers must manage multiple inventory management systems to fulfil orders and process returns whilst struggling to reach their customers in a crowded e-commerce ecosystem.

Thus, on the one hand, the new platform aims to produce early supply chain network insights for brands and merchants. On the other hand, the platform looks to provide two-day shipping, easy returns and real-time order visibility to end users. It is hoped that, by using it, companies will experience new demand, increased conversion on their channels, a reduced reliance on third parties, and save time and money.

COO of FedEx Dataworks Claude Russ commented: “The Salesforce and FedEx partnership will provide companies with the speed, control and economics they need to help them exceed customer expectations.”

Source: FedEx