Early 2024, The Estée Lauder Companies Asia-Pacific (ELC APAC) formally opened its regional distribution center operations with Bolloré Logistics at Blue Hub in western Singapore.
The official ribbon cutting ceremony, which featured remarks from ELC APAC and Bolloré Logistics management teams, convened more than 50 people. This event marks a new chapter in the collaboration between the two companies.
This new distribution center will play an essential role in ELC APAC’s broader distribution and logistics network and increase ELC’s capacity to support the growing demands of the region. The sustainability features of the space will also help contribute to the company’s Climate Transition Plan.
In operation since 2019, Bolloré Logistics’ “Blue Hub” has been recognized as a next-generation warehouse built on sustainability and innovation criteria. A winner of the “Supply Chain Innovation of the Year 2019” Supply Chain Asia Awards, Blue Hub houses advanced logistics infrastructure, including a six-story spiral conveyor and a fully automated and centralized multi-shuttle system. This unique storage consolidation offers better storage density and retrieval performance with a smaller energy footprint compared to conventional systems. For building sustainability, Blue Hub was awarded the Green Mark Platinum, the LEED Gold and BiodiverCity labels, as well as the Singapore Environmental Achievement (SEAA) award given by the Singapore Environment Council (SEC) for the transport and logistic sector.
ELC APAC will leverage 9,000 sq m of space in the Blue Hub as their regional distribution center. Inventory migration started in September 2023 and was successfully concluded in November 2023. The facility now manages ELC APAC’s regional warehousing distribution and value-added services for 12 of the company’s brands; providing a full range of logistics solutions, but also air and sea transport, cross-border trucking, customs declarations, warehousing, and value-added services such as labeling and kitting.
“We take immense pride in being the main logistics partner of ELC APAC in Singapore and celebrate the deepening of the partnership between the two companies. ELC and Bolloré Logistics share a mutual dedication to sustainability, and we continue steadfast in our commitment to innovating and consistently addressing their requirements,” said Mr. Loig Pavard, CEO, Bolloré Logistics Singapore.
Source: Bolloré Logistics
