Dubai CommerCity, the region’s first dedicated e-commerce free zone has signed an agreement with Hellmann Worldwide Logistics to manage and operate a shared, multi-client warehouse within the logistics cluster of the free zone.
Dubai CommerCity is said to elevate Dubai’s position as a hub for international e-commerce, supporting economic diversification and smart transformation. It is a $900m project covering an area of 2.1m sq ft in Umm Ramool, next to DXB International airport.
Hellmann will provide end-to-end warehousing including services like order management systems and streamlined customs clearance processes. As part of end-to-end logistics services, Hellmann will also offer last mile delivery services, through its last mile partner DHL Express, from the bonded warehouse directly to the consumer. The multi-client warehousing customers will be serviced by a dedicated team from Hellmann who will manage consumer and shipment queries including tracking and tracing of deliveries. The clients will be supported with reporting dashboards based on their individual requirements. Customers at Dubai CommerCity will be able to benefit from pre-negotiated, market competitive warehousing and last mile conditions along with economical delivery lead times and coverage. Customers can also make use of pay-as-you-go storage options, allowing to scale their operations in line with demand.
Amna Lootah, Assistant Director General, DAFZA said, “This will have an important role to play in the diversification of the UAE economy and future sustainable economic development. The e-commerce sector continues to drive innovation, digitalisation and strategic alliances. The objective of this agreement with Hellmann is to offer businesses end to end high level, streamlined logistics services including inbound and outbound support in the MEASA, as well as in other key markets across the world”, she added.
Madhav Kurup, Regional CEO Middle East and South Asia, of Hellmann Worldwide Logistics commented, “We are excited at this opportunity to create a unique operating model with Dubai CommerCity that will be the first of its kind in the Middle East. Dubai CommerCity’s strategic partnership with such a globally renowned service provider as Hellman Worldwide Logistics and our last mile partner, DHL Express, will enhance Dubai CommerCity’s service scope as a specialised free zone compared to the traditional infrastructure provider model.”
Geoff Walsh, UAE Country Manager at DHL Express, said, “Our partnership with Dubai CommerCity and Hellmann demonstrates DHL’s continued commitment to delivering value to our e-commerce customers, as they are currently operating in a challenging and volatile business environment. We are continuously looking to provide logistical support to any new initiatives that will help the economy and SMEs expand in the region and internationally. Hellmann’s end to end warehousing solutions will help our customers capture business opportunities that they may have otherwise lost.”
Dubai CommerCity is aimed to provide opportunities for global and regional manufacturers, as well as distributors and global e-tailers. It aims to facilitate a business ecosystem for companies in the e-commerce industry such as, web developers, photoshoot studios, call centre service providers and others. Divided into three main clusters – business, logistics and social, Dubai CommerCity hopes to advance innovation, new technology, plug & play e-commerce ecosystem and infrastructure.
Source: Hellmann Worldwide Logistics
