Boohoo Group plc has chosen DHL Supply Chain to manage its first-ever US distribution centre.
DHL Supply Chain will lead the operation of a new 1.1m sq ft distribution centre located in Elizabethtown, Pennsylvania, southeast of Harrisburg. The location, expected to open in early 2023, will allow the company to offer next-day service to the New York City metro region, a key customer area for the fashion brand.
“Although boohoo has been servicing the US through its existing network in the UK since 2006, the company’s growing order volumes and customer demand on this side of the pond in recent years made a U.S.-based distribution center for direct-to-consumer fulfillment a necessity,” said Kraig Foreman, President, eCommerce, DHL Supply Chain.
DHL Supply Chain will hire 1,000 associates in its first year, with nearly 2,500 associates expected over the next three years. The site will feature several amenities, including a kitchen/canteen with fresh food prepared daily and an on-site gym and activity area. The site also will include a recruiting and training centre to allow for faster hiring and training of new associates.
In line with its digitalization program, DHL Supply Chain plans to introduce automated solutions, like an Automated Storage and Retrieval System (ASRS) and a high-speed pouch sorter at the boohoo site in the next three years. These systems work together to put away and replenish inventory and provide picking and pack sortation. This will be one of the first sites within DHL Supply Chain’s operations to feature this technology.
Source: Deutsche Post DHL Group
