DHL appointed to operate and manage Central Marketing Group’s distribution centre

DHL 1m facility

DHL Supply Chain has been appointed by Central Marketing Group (CMG), a marketer and distributor of local and imported goods in Thailand to operate its warehouse in Samut Prakan province and manage its inventory of more than 500,000 stock keeping units from across 42 brands including Calvin Klein Jeans, Casio, Clarins, Lee, Topshop and Wrangler. 

Under this partnership, DHL will manage CMG’s logistics operations at its 12,000 sq m distribution centre. Technologies such as a ring scanner, the Bluetooth lightweight wearable scanner, which allows quick barcode scanning while letting the staff keep both hands free for related tasks, as well as WMOS (Warehouse Management Operating System, will be applied to try and improve operational effectiveness and cost efficiency. DHL says overall warehouse performance, including stock picking accuracy and on-time shipment delivery, will be improved after the implementation of these innovations.

Located on Bangna Trad Road, the facility is in close proximity to the Suvarnabhumi International Airport and connected to roads to Bangkok and Chonburi, allowing the business to support customers with domestic and international supply chain operations. 

Kevin Burrell, CEO, DHL Supply Chain Thailand, Vietnam, Cambodia and Myanmar, said: “The opportunities for innovation are endless, and we are exploring future possibilities such as automated warehouses to further enhance operational efficiency and support customer future growth.”

Source: DHL