C2C e-commerce grows rapidly in Finland during Coronavirus lockdown

Posti Group sales Q2

The Coronavirus-related social isolation in Finland has led to many people clearing their closets and selling unwanted things online, the evidence of statistics from Tori.fi (an online market place selling used goods) and Posti shows.

In April to May, the volume of consumer-to-consumer (C2C) parcels delivered by Posti rose by nearly 70% compared to the same period last year. The use of Tori.fi increased by 30% in May, compared to May last year. 

“The growth was already strong last year, but the Coronavirus has now accelerated the C2C sales even more. This is good news for the environment because for every item people buy second hand, there is one fewer new product bought and manufactured,” said Laura Kuusela, Chief Marketing Officer, Tori.fi.

The e-commerce boom is also visible at Posti. Posti estimates that, in addition to more free time, the regression resulting from the coronavirus is also evident in people buying more things second hand.

“The popularity of consumer-to-consumer parcels is also clear in the logistics centres’ delivery flows. We can see an ever-increasing number of various recycled parcels among the commercial parcels,” said, Timo Korander, Head of Consumer Services, Posti.

Quality products are also bought from and sold to an area larger than the surrounding residential area. For instance, the sales of the Tori package launched by Posti and Tori.fi in October 2019 increased by 50% in the spring. Statistics show that it has been sent evenly from all around Finland to everywhere in the country.

Source: Posti