Bushnell extends its relationship with Geodis by signing a new four-year contract


Geodis and Bushnell have signed a new four-year contract for all logistics services and flow management to more than 9,000 points of sale located in France, Italy, Spain and Portugal.

Bushnell is a leader in sports and leisure optics and sells binoculars, riflescopes and precision equipment for golf and hunting. Bushnell belongs to the American group Vista Outdoor which also markets other major brands on the leisure equipment market (Bollé, Cébé, Sérengeti Giro, Bell, etc.).

To support Bushnell in its growth, Geodis has adapted its infrastructure and designed a solution to meet the rise in volumes, in particular the flows connected with seasonal peaks and the growth of e-commerce sales.

In a new 20,000 sq m bonded warehouse, located at Saint-Quentin Fallavier in Isère, France, Geodis is responsible for the reception, warehousing, preparation of orders, and management of distribution for all of Bushnell’s products intended for open air activities. Geodis also manages all the brand’s e-commerce activities from the location. In 2016, 90,000 orders representing 10m items will be processed at the site.

Laurent Parat, Geodis Executive Vice President, Contract Logistics, said, “Thanks to Geodis’ expertise in the e-commerce sector, we are offering our client tailored services adapted to its specific challenges, notably in terms of warehouse management and flow management.”

Source: Geodis