FedEx has promoted Brie Carere, Chief Marketing and Communications Officer, to be the company’s first Chief Customer Officer. She also was named co-President and co-CEO of FedEx Services, a role she will share with Rob Carter, Executive Vice President and Chief Information Officer.
As Chief Customer Officer, Carere will bring the strategy, sales, product development, digital experience, marketing, communications, customer experience, revenue management, and FedEx Office retail teams under one function. This new alignment will support a strategy that focuses on a complete end-to-end customer experience with an emphasis on digital innovation.
As co-President and co-CEO of FedEx Services, Carere will work with Carter in leading the division that provides strategic and technological support to the FedEx operating companies.
FedEx states that since joining the company in 2001, Carere has gained broad experience across every aspect of marketing, with a consistent focus on improving the customer experience globally. Most recently, Carere served as Chief Marketing and Communications Officer, leading an organization of more than 10,000 team members across multiple FedEx operating companies and overseeing the company’s global marketing strategy, including communications, advertising, brand and reputation, product and business development, innovation, e-commerce, retail marketing, digital access, customer experience, and global pricing.
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