Alibaba Group’s online marketplace AliExpress has announced it is expanding its services in Brazil, from payments options to delivery networks, as e-commerce takes off in Latin America’s largest e-commerce market during the coronavirus pandemic. AliExpress launched an online portal for Brazilian merchants to sell to Brazilian consumers looking to shop digitally during the country’s third wave of the pandemic.
“During the past year, the overall profile of our new users has shifted to reflect Brazil’s mainstream consumers, which means the mass market is starting to adopt online and cross-border shopping,” said Ken Huang, Head of User Growth in Latin America, AliExpress.
“We hope to boost the development of the Brazilian economy by digitally supporting local small and medium-sized businesses,” said Yaman Alpata, Head of Merchant Acquisition for AliExpress, in an interview with Alizila.
Headquartered in the business hub São Paulo, the local AliExpress team is stated to have set up digital payment and local logistics networks to support its expansion across the country.
By tapping Alibaba’s international logistics arm Cainiao Network, the platform reportedly joined forces with a dozen of Cainiao’s local partners to provide delivery services across the country. AliExpress also partnered with Alibaba’s digital payment arm Alipay to support businesses setting up accounts, payments, and withdrawals in local currency, according to Alibaba.
“Alibaba is a Chinese tech company, but we also have the vision to serve consumers worldwide. The addition of local sellers has been a major milestone this week. At the same time, shoppers can enjoy millions of product listings from Brazil and around the world,” Huang said.
Source: Alibaba
