Case Study

Attractiveness and Ranking of Potential New Markets


The client was keen to identify where attractive emerging markets might be in the near to mid-future, either as potential manufacturing locations that their clients may switch to or as extension of their own operations globally.


Ti undertook detailed investigations into the attractiveness of a number of emerging markets, as potential alternative production locations. Ti initially developed a robust model whereby a large pool of 18 target countries were analysed, based on a number of high-level criteria.  These included analysing key macroeconomic and logistics indicators on a country level, e.g. growth of GDP, trade volumes, FDI, labour costs, barriers to entry, regulatory environment, market size, competitive environment, etc.

The most attractive markets were then short-listed and deeper research undertaken to identify specific vertical sector and logistics opportunities within each of those markets deemed most attractive.