SEKO Logistics partners with Feelunique for cross-border growth into China

Feelunique, in partnership with SEKO Logistics, is preparing to open a distribution hub in Hong Kong. The European online beauty retailer is looking to serve its growing customer base in mainland China.

As China’s middle class continues to soar, so too does the demand for high quality westernised products. After three years, since the launch of its dedicated Chinese website, China now accounts for 20% of Feelunique’s annual sales.

Aiming to improve customer convenience, provide a wider range of coveted brands, and lower shipping thresholds, Feelunique is looking to reach a larger Chinese audience with the opening of the new distribution centre. Locating in Hong Kong gives access to mainland China whilst retaining the benefits of cross-border retailing into the developing nation.

“The rise of China’s middle class and its appetite for luxury and niche beauty brands is setting China on a course to become the biggest beauty market in the world.” Said Joel Palix, CEO of Feelunique. “By localising distribution, we will be able to lower shipping costs and compete on a different scale in this market by making Feelunique accessible to a much larger potential customer base in China.”

Source: SEKO Logistics