Global e-commerce Logistics: A Covid-19 Update

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Global e-commerce Logistics 2020: A Covid-19 Update contains up to date analysis of the global e-commerce logistics market in light of Covid-19. It also provides Ti’s original analysis of the technological pressures, ever evolving purchasing habits and continued cross-border e-commerce growth.

Covid-19 has exacerbated the threat of online business to brick & mortar stores. Ti’s recent survey of logistics industry professionals reveals a grim future for bricks-and-mortar retail – a staggering 94% see little prospect for improved demand for high street store distribution after the coronavirus crisis has passed.

Global e-commerce Logistics 2020: A Covid-19 Update analyses the full impact of the Covid-19 crisis on the e-commerce market as well as assessing trends and opportunities outside of the fallout from Covid-19.

  • How will the Covid-19 crisis impact e-commerce? What are the critical challenges and opportunities for LSPs and retailers?
  • How will the Covid-19 crisis affect consumer buying behaviour in the short, and long term?
  • What are the other trends and challenges facing the e-commerce market in 2020 and beyond?

The report also provides Ti’s world leading market sizing analysis and growth forecasts. The report assesses cost breakdowns by channel and region, the structure of the e-fulfilment market and company strategies led by interviews with leading logistics players.


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This report contains

  • The trends and developments impacting e-commerce logistics in 2020, including the impact of Covid-19.
  • Comprehensive data and analysis on e-commerce logistics market size and growth from 46 countries as well as forecasts to 2024 by country
  • Cost structures of major e-retailers by retail channel, vertical sector and geography
  • Market splits for e-fulfilment / last mile
  • Interviews and primary research with leading e-fulfilment, last mile providers and retailers
  • Strategic profiles of leading online retailers & LSPs

This report contains

  • The trends and developments impacting e-commerce logistics in 2020, including the impact of Covid-19.
  • Comprehensive data and analysis on e-commerce logistics market size and growth from 46 countries as well as forecasts to 2024 by country
  • Cost structures of major e-retailers by retail channel, vertical sector and geography
  • Market splits for e-fulfilment / last mile
  • Interviews and primary research with leading e-fulfilment, last mile providers and retailers
  • Strategic profiles of leading online retailers & LSPs

Questions the report asks and answers

  • How will the Covid-19 crisis impact e-commerce and consumer buying behaviour? What are the critical challenges and opportunities for LSPs and retailers?
  • Asia Pacific’s e-commerce logistics market grew at 19.7% in 2019, but how have other regions grown and how does this growth compare?
  • By 2024, China’s e-commerce logistics market is expected to double in size, how are other countries expected to grow?
  • How important are long-term relationships between LSPs and retailers in the current market? What benefits do they provide?
  • How are LSPs and retailers reacting to m-commerce growth? What must they do to keep up with changing consumer purchasing habits?
  • How are LSPs and retailers leveraging technology in order to improve their supply chains and compete with start-ups?
  • With online retail sales set to inevitably continue on a sharp upwards trajectory, what must LSPs and retailers do to ensure optimum efficiency and to minimise logistics spend?
  • How large is the e-fulfilment market relative to the last mile market?

Exclusive highlights

  • Covid-19 has completely exacerbated the threat of online business to bricks and mortar retail.
  • The infrastructure which the largest e-retailers have put in place has shown to be highly robust in the face of the COVID-19 crisis
  • Successfully building an on-demand delivery service is very challenging. Larger players not only face cut-throat price competition but the difficulties of working in a fragmented market
  • The global e-commerce logistics market grew 16.0% in nominal terms in 2019 and is expected to be worth over €500bn by 2024. US growth remains strong at 14.9%
  • Global logistics costs are 15% of e-commerce sales
  • LSPs and retailers face a mixture of challenges outside of the Covid-19 crisis, especially with increasing m-commerce and cross-border e-commerce demand.
  • Growth in m-commerce is expected to surpass e-commerce sales and account for 54% of online sales by 2021.
  • Pure-play retailers are likely going to engage in online-to-offline as they seek to combine the speed and convenience of online shopping with the physicality of offline shopping

1.0 The impact of COVID-19 - new chapter

1.1 E-Logistics Best Placed to Prosper in Post-Covid-19 World, Says New Survey

1.2 Amazon’s Logistics Infrastructure Faces Greatest Test

1.3 On-Demand Retail Logistics Trends

1.4 E-Logistics Winners and Losers of the Coronavirus Crisis

1.5 COVID-19 Logistics Market Situation Report: Express


2.0 The relationship between retail and e-commerce logistics

2.1 How the advent of the World Wide Web has changed the retail and logistics landscape

2.1.1 e-commerce logistics definitions

2.2 The evolution to omnichannel

2.2.1 Early stage of e-retail – low volumes

2.2.2 Volume Growth

2.2.3 Dedicated facilities

2.2.4 Networked Fulfilment

2.2.5 Store network supporting the online sales


3.0 Changing customer expectations

3.1 Alternative delivery networks

3.1.1 Case Studies for alternative delivery networks

3.1.2 Cost implications of alternative delivery networks

3.2 Evolution of fulfilment operating models

3.2.1 Evolution of alternative delivery methods


4.0 Overview of regional e-commerce markets

4.1 Europe

4.2 North America

4.3 .Latin America

4.4 Asia Pacific

4.4.1 India

4.5 Middle East & Africa

4.5.1 Sub-Saharan Africa


5.0 Personalisation

5.1 Introduction

5.1.1 The Role of Logistics Service Providers (LSPs)

5.2 How are retailers and LSPs are offering personalised services to their customers?

5.2.1 Product customisation

5.2.2 Flexible and hyper-personalised deliveries

5.2.3 Use of data to understand customers

5.2.4 Customisation and brand co-creation

5.2.5 Personalised suggestions through the use of AR

5.3 The importance of omnichannel strategy and collaboration between players to achieve personalisation

5.4 Personalisation: what is next?

5.4.1 Alibaba and shopping with a phone app at Hema

5.4.2 Covergirl’s Time Square store featuring AI

5.4.3 Amazon Go

5.4.4 Nike going ‘Live’

5.5 Conclusion: personalisation challenges and opportunities

5.5.1 Differences between regional supply chains

5.5.2 Returns

5.5.3 Shorter cycle times

5.5.4 Communication with partners

5.5.5 Measuring ROI

5.5.6 Data




6.0 m-commerce in emerging markets

6.1 Introduction to m-commerce

6.1.1 The rise of m-commerce

6.2 How does m-commerce impact the supply chain?

6.2.1 Technology to better manage inventory levels

6.2.2 Leveraging Data

6.2.3 How are Companies Leveraging Data?

6.3 The importance of m-commerce in emerging markets

6.4 Opportunities for logistics providers

6.4.1 Case Study: DHL capitalises on m-commerce in Africa

6.5 Opportunities and Challenges for Logistics Service Providers

6.5.1 Potential in the Indian market

6.5.2 Challenges in the Indonesian market

6.5.3 Opportunities in the Latin American region

6.6 The future of m-commerce

6.6.1. Food Delivery gaining ground

6.7 Conclusion


7.0 Cross-border e-commerce

7.1 Fundamentals

7.1.1 Not created equal

7.1.3 What are the options?

7.1.3 Cross-border Decision Points

7.1.4 Cross-border B2C Volumes

7.1.5 Cross-border e-commerce Dynamics

7.1.6 High Value

7.2 Global Cross-Border: Regional Highlights

7.2.1 China

7.2.2 Europe

7.2.3 North America

7.2.4 Asia Pacific

7.2.5 Middle East & North Africa

7.2.6 South America

7.3 Payment Systems


8.0 Market Sizing

8.1 Global

8.2 Asia Pacific

8.3 Europe

8.4 Middle East & North Africa

8.5 North America

8.6 Russia, Caucasus and Central Asia

8.7 South America

8.8 Sub-Saharan Africa


9.0 e-commerce Logistics Costs: trends and dynamics in logistics spending amongst online retailers

9.1 Geography

9.1.1 United States

9.1.2 Europe and the UK

9.1.3 China

9.2 Comparative Logistics Costs - UK, China and Global

9.3 Comparative Logistics Cost Growth – Selected Retailers

9.4 Differences in e-commerce logistics cost structures


10.0 Technology in The Supply Chain - From Old to New

10.1 Technology in e-commerce Logistics

10.1.1 e-commerce Platforms

10.1.2 Shipping Technology

10.1.3 Fulfilment technology

10.2 e-commerce logistics technology – competitive




Andy Ralls

Andy is a quantitative analyst at Ti. He graduated from the University of Southampton with a Mathematics with Finance degree in 2014. In his studies, he chose a final year project on actuarial modelling and forecasting and enjoyed modules on statistical distribution theory, financial mathematics and macroeconomics.

Andy has since worked for a top accountancy firm and for a wealth management company. These experiences give him a strong understanding of company accounts and investment products and has given him a wider understanding of the financial sector.

Beth Poole

Beth joined Ti as a researcher in 2019. She graduated from Cardiff University with a degree in Criminology and Sociology and a Masters in Social Science Research Methods. Both degrees provided her with a good knowledge and experience in both primary and secondary research which she now applies to her role at Ti. Beth enjoys analysing new trends in logistics and researching the emergence of new technologies. As part of her role as researcher Beth contributes to Logistics Briefing and Ti’s Global Supply Chain intelligence portal.

Caterina Ciccone

Caterina joined Ti in 2019 as a researcher. She studied English and Spanish Modern Languages in Italy where she developed a passion for research. After graduating Caterina studied teaching education at Bath Spa University. She has since then worked as a sales administrator using her Italian and Spanish language skills to support customers and as a researcher in the operational risk field. Caterina is passionate about learning about logistics companies and their strategies and contributes to Logistics Briefing and Ti’s Global Supply Chain intelligence portal.

Dila Cebeci

Dila joined the Ti team in late 2019, having graduated from the Transatlantic Masters program from the University of North Carolina in Chapel Hill earlier that year. Paired with her Bachelors degree in Interdisciplinary American Studies from the Eberhard Karls University and professional experiences in the new media and communications she has been exploring and solidifying her interest in geopolitics, foreign relations, and international studies. The overwhelming overlap and relevance for the logistics sector has subsequently allowed her to utilise her acquired skills as a Research Analyst at Ti.

Gunjan Thukral

Gunjan is a Research Project Manager at Ti. She leads research projects and works closely with the team of analysts to decide research technique & methodology. She brings a wealth of logistics research and project management experience having spent more than a decade in the industry previously.

Nick Bailey

As Head of Research, Nick is responsible for all of Ti’s research products, including logistics market and vertical sector reports, as well as Ti’s flagship Global Supply Chain Intelligence (GSCi) market intelligence portal. Nick is actively involved in research for these product ranges, as well as in the development of new and existing research capabilities at Ti. Nick also coordinates the efforts of Ti’s team of researchers and analysts, and supports Ti’s consultancy offering for a global client base.

The global e-commerce logistics market will be worth over €500bn by 2024, but LSPs are unlikely to see many benefits of this growth

  • e-commerce logistics market expanded by 16% in 2019
  • Current growth trends will push the market to €500bn by 2024
  • Despite even the largest LSPs being stretched to breaking point, logistics costs percentage remain effectively unchanged at 15% of sales for nearly a decade

Bath, UK, 25th February 2020 – New research from Transport Intelligence (Ti) shows an e-commerce market rapidly expanding at 16% in 2019, but also one in which logistics costs are stubbornly high.

Analysis for Global e-commerce logistics 2020 examined logistics costs data from 20+ retailers across geographies and retail sectors. The data shows that logistics costs as a percentage of sales have essentially remained flat at 15% for much of the last decade. This is despite large investments in infrastructure, technology and automation from LSPs as they seek to boost efficiency and capture more value. Significant variations in logistics costs can be found, however, with retail sector and location key determinants of overall logistics costs.

Global e-commerce 2020 does show an e-commerce logistics market that continues to expand rapidly, however. The global market expanded by 16% in 2019 as online sales continued to grow in more mature e-commerce markets from the US to South Korea. Even more rapid market development was seen in countries where online retail is only now taking hold – annual growth rates in excess of 30% were recorded in several markets. Looking ahead, the market is expected to top €500bn by 2024.

“e-commerce presents quite a puzzle for logistics service providers. On the one hand its growth is phenomenal and the potential for value creation is incredibly attractive. On the other, there’s a battle to keep costs down as retailers heap pressure onto their supply chain partners to limit costs while improving service levels at the same time. It would have been hoped that the huge invstments in infrastructure, automation and other technology seen over the decade last would be reducing costs, but that’s not happened market-wide and costs, especially in fulfilment, have risen dramatically,” said Nick Bailey, Head of Research, at Ti.

This report is perfect for

  • Global manufacturers
  • Banks and financial institutions
  • Supply chain managers and directors
  • Logistics procurement managers
  • Marketing managers
  • Knowledge managers
  • Investors
  • All C-level executives

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