Maersk has started end-to-end cold chain logistics solution for its customers exporting grapes from Nashik and Sangli in India to North Europe. Leveraging its services throughout the supply chain, Maersk is aiming to improve the overall turnaround time to North Europe by 4 days.
Maersk’s cold chain offerings intend to cover processes from the packhouse of the exporters to the destination in North Europe. Maersk aims to be the one-stop-shop for its customers by offering booking management and transportation, including land-based and ocean logistics and customs clearance. The movement of grapes will be done in refrigerated containers (reefers) with the Remote Container Management solution ‘Captain Peter’ that monitors atmospheric conditions inside the container and provides visibility to the customers. Maersk added that it will deploy a Reefer technician to overlook contingencies throughout the journey.
Steve Felder, Managing Director, Maersk South Asia, said, “besides grapes, the region also yields other quality agro-produce like onions, tomato, chilli, baby corn, okra and other vegetables, which has immense trade potential in the global markets. With our cold chain logistics solutions, we aim to further open-up and liberalise the agro-economy of the country enabling farmers and entrepreneurs to be a part of the international trade ecosystem”.
By providing end-to-end solutions, Maersk aims for the exporters to initiate easier bookings – even through the use of WhatsApp and e-mails. With the elimination of intermediaries, Maersk hopes to bring down the cost of logistics. Maersk aims at expanding its end-to-end cold chain solutions across the country to tap in all the seasonal exports to eventually enable trade for the agro-based industry from India.
Source: Maersk
