From September 2016, Lufthansa Cargo will offer an online-only booking service for standard air cargo, named ‘td.Basic’.
The new option is suitable for less time-sensitive freight, as shipments will take on average three days more compared to the airline’s ‘td.Pro’ standard offering. Allied to the longer transit time, Lufthansa have stated that simpler background processes and online-only booking will help it offer lower prices.
The offering is part of the company’s new ‘CARGO eVOLUTION’ strategy, with which Lufthansa Cargo is hoping to advance digitisation and improve their position in the market for air cargo services.
Dr Alexis von Hoensbroech, Board Member Product and Sales at Lufthansa Cargo, commented, “We are now adding a price offensive to our long-standing quality offensive. Our customers will be able to benefit from Lufthansa quality with particularly price-sensitive cargo as well from September. With this innovative basic offering, we are enhancing our product range and charting a path for growth in the standard cargo segment”.
Source: Lufthansa Cargo
