FM Logistic and Pepperfry in omnichannel contract

FM Logistic

FM Logistic has been awarded a contract from Pepperfry, a furniture and home products marketplace in India, to provide omnichannel logistics and fulfilment services in the country’s western region. FM Logistic will handle warehousing operations at the Pepperfry Bhiwandi warehouse, close to Mumbai, and help Pepperfry fulfil omnichannel orders. From Bhiwandi, the products will be delivered to Pepperfry Studios, where customers can see and test the furniture, and to Pepperfry distribution centres across India, using its last-mile delivery network.

“Pepperfry is one of the most recognised furniture brands in India,” said the company’s Co-founder & COO, Ashish Shah. “What started as a pure-play online furniture store in 2012 has evolved into India’s leading furniture and home decor marketplace, both online and offline. The partnership with FM Logistic India will further help us serve our customers thanks to a faster, more cost-effective supply chain and a continuous improvement orientation that FM Logistics brings to the table.”

“We are committed to helping our customers develop their e-commerce and omnichannel strategies. A fast supply chain is critical for brands to strengthen their identity and relationship with end customers. Therefore, we are delighted to help Pepperfry manage their fulfilment operations for the Western region,” said Alexandre Amine Soufiani, Managing Director for FM Logistic India.

The Indian furniture market is projected to grow from $21bn in 2018 to more than $31bn by 2024, showing a CAGR of around 7% between 2019 and 2024, according to a ​TechSci Research study​. According to Pepperfry, the organised segment accounts for about 15% of the market. The online furniture segment, which stands for 3% of the total, is growing at an average annual rate of 80%. It is supported by the increase in urban population, disposable income, internet connectivity and aspirations for premium products.

Source: FM Logistic


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