Evri, the consumer delivery specialist, has entered into a strategic partnership with Vinted, the largest online consumer-to-consumer marketplace in Europe dedicated to second-hand fashion. Evri has been a key delivery partner for the Vinted marketplace since 2018, during which time both organisations have experienced remarkable growth.
As part of the collaboration, a social media influencer programme will highlight the benefits of using Vinted and the convenience of sending parcels via Evri’s ParcelShops, with several well-known content creators across TikTok and Instagram working to create ‘fun and engaging’ videos. For example, social media creators Ana* and Bryon* have teamed up to complete a “Sell Out Challenge” to see who can sell the most from their wardrobes via Vinted. In addition, over 50 of Evri’s flagship ParcelShops will be co-branded with Vinted.
Consumer PR Lead Natacha Blanchard commented: “We have seen a real growth in interest in second-hand fashion, particularly over the past few years, with members helping to extend the life cycle of clothes that have already been produced, whilst benefiting from saving money and making some extra cash. This is reflected in our growing member base, which has over 65m registered members globally, and more than 3m in the UK.”