DHL and New Wave Group sign exclusive ocean freight agreement


DHL Global Forwarding has signed an exclusive three-year contract with New Wave Group, a Swedish supplier of corporate promotional goods, gifts and home furnishing in Europe with a range of brands including Craft, Speedo, Pax, Ahead, Clique and Kosta Boda.

DHL Global Forwarding’s International Supply Chain business is responsible for transporting an annual volume of approximately 2,400 TEUs and more than 5,000 cu m of less-than-container-load (LCL) freight from Asia and the Middle East into the EMEA region.

All services will be delivered through a dedicated control tower in Gothenburg, Sweden, supported by a strong operational set-up throughout the Asian region. According to DHL, a transparent, fast and reliable management of all shipments in the New Wave Group supply chain will be achieved by implementing end-to-end visibility of all purchase orders down to item level – from order placement, physical product consolidation services and customs clearance through to fulfilment.

“In DHL we see an ideal partner to strengthen our position as a leading supplier of promotional products. The DHL solution will provide better control in our supply chain and improve our vendor management – allowing us to focus on developing our brands”, commented Magnus Claesson, CBO of New Wave Group.

Source: DHL