Casino Group is strengthening its partnership with Amazon to improve the service offered to French customers. The move comes after how in September 2018 Casino Group partnered with Amazon allowing Prime members in Paris to order Monoprix products and have them delivered in a couple of hours. Casino Group is pursuing its digital strategy by adding a new distribution channel for its own branded products.
Casino-branded products will be available on Amazon, and customers will be able to access Casino-branded products including daily (Casino), fresh, premium (Casino Délices), organic (Casino Bio) and wine (Club des sommeliers) through Amazon.fr or the Amazon app.
Prime members will enjoy free delivery of its Monoprix selection at a chosen address in about two hours.
Amazon and Monoprix will extend their partnership with Prime Now outside the Paris area. By the end of 2019, Amazon Lockers will be located in about 1,000 Casino Group’s supermarkets and smaller groceries stores in France. These include Monoprix, Monop’, Géant, Hyper Casino, Casino Supermarché, Leader Price, Casino shop, Vival and Spar.
“This announcement represents a new step in strengthening Casino’s omnichannel strategy,” said Jean-Charles Naouri, CEO of Group Casino.
Source: Groupe Casino
