Amazon and Whole Foods Market have announced the introduction of free two-hour delivery of natural and organic products from Whole Foods Market through Prime Now, with plans to expand across the U.S. in 2018. The product range is understood to include the vast majority of food products sold at Whole Foods.
Initially, Prime customers in the neighbourhoods of Austin, Cincinnati, Dallas and Virginia Beach can shop through Prime Now items from Whole Foods Market.
According to reports, once a customer has placed an order, pickers—not necessarily Whole Foods employees—will manually collect the items from a nearby Whole Foods store.
The orders will then be given to Amazon Flex delivery drivers—contract drivers who, similar to Uber, drive their own cars but use Amazon’s routing app to make deliveries. These drivers also deliver items for Amazon, Prime Now, Amazon Fresh, and Amazon Restaurants.
Delivery from Whole Foods Market through Prime Now is available daily from 8 a.m. to 10 p.m. The minimum spend needed to qualify for free delivery offer is $35.
The world's largest collection of global supply chain intelligence