CEVA Logistics announced it has introduced ground transportation as a fourth new business line. The ground division is expected to run alongside the company’s existing air, ocean and contract logistics businesses and is due to be headed up by Jérôme Lorrain as its Chief Operating Officer.
Lorrain is expected to relocate from Dubai, where he served as Executive Vice President Balkans, Africa, Middle East and Central Asia to CEVA’s US corporate headquarters in Houston, Texas. He has also been appointed to the company’s Executive Board reporting to CEO, Xavier Urbain. Prior to joining CEVA, Lorrain served as CEO of Wallenborn Transports in Luxembourg.
It is expected that Lorrain’s first priority in the role will be to optimize CEVA’s US organization by developing its regional footprint and align its global approach through stronger coordination and optimization of processes.
Lorrain said of his new role, “As a global provider, we want to offer the most professional end-to-end solutions to our customers. By adding this fourth business line we have an opportunity to even better leverage the existing network we have in some parts of the world and reinforce our air, ocean and contract logistics global product offering”.
Lorrain’s successor as Executive Vice President for the BAMECA cluster is expected to be Fuat Adoran who is currently Managing Director of the company’s Turkey and Balkans sub-cluster.