Fetchr launches last mile app for the Middle East

Fetchr, a Dubai based logistics technology developer, has announced the launch of its last mile delivery app and the close of $11m in Series A funding, led by New Enterprise Associates (NEA). The company claims that this funding round represents the largest investment of US based venture funds in the Middle East for a Series A.

Fetchr’s app is desinge to serve the express sector by providing and communicating the necessary information for deliveries across the Middle East. The app can be used to schedule package pick-up and delivery using GPS coordinates as the address. This is especially important as many people in the region do not have fixed addresses.

Customers looking to send a package can take a photo of the item they need to send, select a pickup time, and receive an alert when their driver is approaching. Customers will then receive an alert through the app once the delivery has been received. On the recipient side, the app notifies customers that they have a delivery, allows them to choose a convenient delivery time and provides a location to which to make delivery.

“Consumers use their phones to shop for just about everything,” said Fetchr’s co-founder, Idriss Al Rifai. “With our app, you can now use your phone to ship anything, anywhere. We aim to change the behaviour in which people send and receive packages. We are thrilled that NEA shares our vision for overcoming the major logistical challenges that exist for deliveries in emerging markets, as well as ushering in a new era for shipping and e-commerce. This investment is a big step forward for the Arab startup community.”