iForce’s Route Genie teams up with Asda’s toyou service


Route Genie, iForce´s carrier management platform, has secured a partnership with toyou, Asda’s new parcel service. Retailers using the Route Genie platform can now offer their customers the option of picking up their online purchases at an Asda store.

Launched in 2015, toyou enables third-party retailers to offer consumers the ability to collect or return their online orders through any of Asda’s network of 626 stores across the UK. Under the terms of the agreement, toyou’s collection service will be integrated with the Route Genie platform.

Route Genie already integrates with domestic and international carriers, allowing retailers to process and manage providers with increased control and visibility. This includes a track and trace feature whilst retailers can also manage all personalised communications sent to consumers. Route Genie, which underpins iForce Pathfinder, the company’s carrier management solution, was also launched as a SaaS (Software as a Service) application last year. 

Paul Anastasiou, Senior Director of Business Development, Asda, said, “Route Genie is already working with many of our online retailer partners to streamline deliveries so it’s a natural partnership and we look forward to a successful relationship.” 

Richard Tucker, Head of Sales at iForce Group and Route Genie, said, “By combining with one of the UK’s most recognisable brands we will jointly be able to offer online shoppers the chance to pick up their online purchases from their nearest Asda store, or perhaps when doing their weekly shop.”

Source: iForce

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