Norwegian children’s quality furniture and equipment manufacturer Stokke has agreed a contract with GEODIS in China to establish a pan-Asian warehousing and distribution platform to facilitate its consumer market growth via retail stores and e-commerce.
GEODIS has established two warehouses in the Shanghai region and will implement a specially designed IT solution to organize packaging, labelling, quality inspection, inventory control and palletisation of the imported products. GEODIS will also organize the distribution of orders to retail outlets in over twenty cities throughout China.
Lars Myrup, Managing Director Stokke APAC, comments: “We are experiencing a surge in orders for our ergonomic and nature-respecting products from the increasingly discerning Chinese consumer and required a supply chain service provider with a flexible approach to serving a dynamic market. After an extensive tender process, the solutions provided by GEODIS combined with a respect for the environment in line with our own, convinced us of their suitability.”
Onno Boots, Regional President Asia Pacific, commented, “GEODIS is delighted to be extending the relationship with Stokke that began some five years ago. We pride ourselves on meeting the logistics challenges faced by our customers. In the case of Stokke we have been able to design an IT platform that seamlessly coordinates the inventory control and value-added services we provide at our Shanghai warehouses with efficient road delivery to outlets across China. This solution will also be able to facilitate e-commerce orders in the future.”
The partners potentially plan to extend their cooperation in due course to allow the distribution of Stokke products into developing markets in other parts of the Pacific Rim, including Korea, Japan, Singapore and Australia.
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