SuperGroup picks CEVA for freight management

CEVA Logistics announced that it has been awarded a long term contract to provide freight management services to SuperGroup, an owner of fashion brands including SuperDry.

Under the new contract, CEVA will manage collections from the company’s many suppliers by air, sea and road. It will then provide air freight and ocean freight on forwarding services from around the world and the main sourcing areas of China, Asia Pacific and India to all SuperGroup locations, particularly into the UK and Benelux. The large-scale operation is being managed through CEVA’s control towers in Hong Kong and the UK and will also include the management of consolidation centres in Asia.

CEVA’s appointment replaces separate arrangements with multiple providers, and is expected to result in cost savings for SuperGroup through centralized capacity purchasing, leveraging CEVA’s substantial carrier purchasing power.

Under the new contract CEVA will offer control and visibility to Super Group of its supply chain, through direct access to CEVA’s Matrix portal; this provides full scalability, which is key to SuperGroup’s operations, currently enjoying 20% annual growth.

Susanne Given, Chief Operating Officer of SuperGroup said, “CEVA’s integrated freight management solution provides us with greatly improved supply chain visibility and flexibility, and the added convenience of working with a single supplier that caters for all our needs. Centralizing our freight purchasing through CEVA and leveraging their strong buying power will also enable us to affect valuable savings in our freight costs.”


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