CEVA and L’Oréal extend relationship in Indonesia

CEVA Logistics announced that L’Oréal, a producer of beauty products, has renewed its contract and broadened its cooperation with the company in Indonesia.

CEVA’s partnership with L’Oréal began in 2011 when the company took on the warehouse management of L’Oréal’s distribution centres in Bekasi, Indonesia, providing warehousing and distribution services as well as value added services. Under the terms of this renewed contract, CEVA will handle the warehouse management, VAS, traffic management and reverse logistics for L’Oréal’s range of beauty products from make-up to hair care and skin care.

During the three-year relationship, CEVA consolidated the distribution centres under one roof, increasing the resource efficiency and optimizing space utilization to cater to L’Oréal’s growth plans.

CEVA claims that its focus on operational capabilities, and continuous improvement, has been instrumental in keeping up with the demands of L’Oréal’s growth over the past three years. Distribution is a strategic differentiator for the L’Oréal group and it is present in all distribution channels; from hair salons and beauty institutes to traditional shops, and from mass retail to selective channels, making the L’Oréal brands accessible to consumers across the country.

Troy Shortell, CEVA’s Executive Vice President for East Asia commented, “I am delighted that CEVA is given the opportunity to mutually grow and support L’Oréal in their supply chain needs with efficient, cost effective solutions as they expand in the market. Our goal is to continuously improve our performance and deliver logistics excellence to the L’Oréal business as their long term strategic partner.”


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