JD.com Inc. has launched a new cross-border alliance, composed of 20 retail and product brands, industry authorities and logistics and transportation companies, to improve the processes for bringing imported products to China.
Through the alliance, 20 brands including Wal-Mart, Huggies, Danone, Sasa, Rakuten, and eBay, will work with Kuehne + Nagel and Agility Logistics and the China Inspection and Quarantine Association to develop an integrated platform through which goods can more easily be tracked through customs clearance into China.
The new initiative is in line with JD.com’s broader efforts to improve traceability across selected SKUs on the site. In addition to improving and speeding up the import process, JD.com aims to eventually use the new program to provide more transparency to Chinese consumers.
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