Imperial Logistics teams up in joint venture with Sincero in China


Imperial Logistics and the Chinese conglomerate Sincero have set up a joint venture.

Through the joint company known as Imperial Sincero (Shanghai) Automotive Logistics (Imperial 51%, Sincero 49%) the partners will offer integrated logistics solutions to OEMs operating in China.

Sincero makes available extensive infrastructure in China, such as warehouses, distribution centres and vehicles. Imperial, on the other hand, contributes many years of collaboration with German automobile manufacturers to the joint enterprise.

Rémy Hoeffler, Imperial’s Automotive International Director, commented: “We’ve been able to consolidate our position with OEMs as a strong and competent concept provider through Sincero’s exceptionally well-developed infrastructure and Imperial’s many years of business relations with German automobile manufacturers”.

Hoeffler continued: “We’re transferring our specialist knowledge and our experience in automobile logistics to the Chinese market in conjunction with Sincero.”

Sincero’s CEO, Jiang Jun, added: “We’ve been working with Imperial Shanghai in other divisions in a reliable business relationship based on trust for several years. It was therefore only logical that we would place our partnership in the automobile logistics field on a more solid footing and gear it towards the future.”

Imperial has been operating in the Chinese market through its subsidiary Shanghai Imperial International Freight Forwarding since 2012. It decided to move to the Chinese market in support of a customer in the Retail & Consumer Goods business unit. Alongside this, Imperial diversified its business operations. Freight forwarding services for overland traffic and sea and air freight, warehousing, customs clearance and organising integrated supply chain solutions are now all part of the range of services provided by Imperial Shanghai. The company is also certified as a Non-Vessel Operating Common Carrier (NVOCC) in China.

Other customers are found in the chemical and steel industries. The company operates its own warehouse in the Baoshan district of Shanghai and makes use of a network of 11 more warehouses in various Asian countries like Malaysia, Singapore and South Korea along the industrially developed coastal zones.

The Chinese corporate group Sincero focuses on five divisions: imports and exports and international freight forwarding (air and sea freight), automobile logistics, integrated logistics, contract manufacturing and pre-assembly work for precision components for the automobile industry and customer support.

Automobile logistics is the largest division within the Sincero Group. Its customers in the automobile industry include OEMs like the Chinese auto manufacturer Dongfeng, Honda, Nissan and PSA (Peugeot Société Anonyme), but few European OEMs. The partial services provided in the automotive division include vehicle, production and spare parts logistics. Sincero makes use of a vehicle fleet and a network of 11 regional distribution centres among whole China. It serves 327 cities in 32 provinces in its vehicle logistics business. 

Source: Imperial International

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