CFO Andrew Peeler steps up to become CEO of Yodel


Yodel has appointed Andrew Peeler as its new chief executive officer, with immediate effect. Peeler, who joined the company in September as chief financial officer, has previously held several senior executive and board positions in Europe, America and Australia at international blue chip companies including Unilever, Cadbury Schweppes, Premier Foods and Bupa.    

He has broad commercial and financial experience and has been pivotal in both expanding and turning big businesses around.

Peeler joined Yodel from the fastest growing Bupa unit in ANZ, and prior to that was involved in the turnaround of one of Bupa’s largest businesses. Earlier in his career, he played a key role in a successful transformation acquisition for Cadbury Schweppes in the USA and the financial recovery of Premier Foods.

Andrew will take over from Mike Cooper, who leaves Yodel at the end of the month to become chief executive of Eurostar. 

Executive chairman, Dick Stead, commented: “Over the past two years, Mike has put client and customer insight at the heart of Yodel. Under his leadership, Yodel has seen improved service levels and greater customer satisfaction, with the Institute of Customer Services’ UK Customer Satisfaction Index rating Yodel the second most improved company in 2017.”

Andrew Peeler added: “The last four months have been an exciting introduction to Yodel and the opportunities that lie ahead. I am delighted to take on the CEO role and particularly to work with such an experienced leadership team. We look forward to completing the business transformation and firmly establishing Yodel as the retailers’ carrier of choice.”

The announcement follows a successful Christmas peak for Yodel, which reportedly saw a 20% improvement in its TrustPilot rating and an average customer satisfaction score of 82% during its busiest period.

Source: Yodel

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