Royal Mail announced it has secured a stake in Market Engine Global, an Australian e-commerce technology start-up allowing businesses to manage online shop fronts in global marketplaces that are fully-translated for the local market.
Through Market Engine’s market management system, which integrates into existing e-commerce sites such as Alibaba’s Tmall Global, businesses can manage all aspects of their online retail presence in different markets across the world, without the need for a bricks-and-mortar presence. This includes local online shop front designs translated into the local language and integration with real-time business management and analysis systems, including inventory, reporting and sales analysis. Market Engine also creates custom-built online marketplaces.
The investment in Market Engine follows the company’s recent investment in Mallzee, a personal shopping app, and the February 2015 acquisition of Storefeeder, an e-commerce technology specialist focused on stock control, smart warehousing and courier integration for web merchants.
Nick Landon, Managing Director of Royal Mail Parcels, said: “I’m excited to announce our investment in Market Engine. We think we can leverage our scale and expertise to help Market Engine expand and accelerate its entrance into new markets, while identifying opportunities to incorporate its technology solutions within Royal Mail’s existing operations.”
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